Oxigen offers White Label solutions to a large corporate and banking community. The White Label solution consist of web and app-based applications that facilitate Mobile, DTH (Direct to home) recharges and Utility bill payments. In the utility bill segment, a client can offer its customers bill payments of Electricity, Gas and Broadband connections.
When a client signs up for a White Label solution Oxigen rebrands its offering to match the clients brand colors so that the customers of the client do not feel that they are venturing into a third party application. Oxigen ensures that client-specific personalisation is made to its applications basis requirements.
For example a customer of corporation bank:
The user experience provided by Oxigen is completely like the bank website even though the customer has move from a banking website to an Oxigen aggregated services offering of a While Label solution.
The same way the app based application offers the service fullfillment however it is an OTP based transaction.